A growing number of consumers are turning to health supplements as an alternative or addition to mainstream medicine. Today’s consumers are savvy and understand the benefits of the ingredients found in health supplements for good health and well-being. While they are apprehensive of nutritional products, they value brands that offer manufacturing credibility and prefer products formulated under doctor supervision.
As more consumers place priority on their health, health supplements are fast becoming a popular choice.This focus is reflected in the booming growth of the U.S. dietary supplement Mellitox market, presently estimated to be valued at $24-25 billion. In spite of prevailing doubts about the integrity of health supplement manufacturers, the rising cost of raw materials and new regulations, the health supplement industry is projected to rise by 4-6% in the next year. By the year 2010 growth in the global nutraceuticals industry is projected to reach $187 billion.
According to NMI’s 2007 Health & Wellness Trends Survey, the top health categories for supplements are weight loss, cardiovascular support, digestion, arthritis or joint pain relief, seasonal allergy relief, vision and eye health, and diabetes.”Customers believe in the industry. A recent study found that 34% of consumers looking to lose weight first turn to a dietary supplement as their adjunct in the battle against obesity,” says Douglas S. Kalman, director of nutrition and applied clinical research at Miami Research Associates and chair of the Nutrition in Complementary Care Dietetic Practice Group (NCC-DPG).
According to an annual survey conducted by Ipsos-Public Affairs for the Council for Responsible Nutrition (CRN), Washington, D.C. “Consumers’ use of dietary supplements remained fairly consistent in 2007, with 68% of American adults saying that they take dietary supplements.”Consider these statistics by the Office of Dietary Supplements:
* 31.8% of American children use dietary supplements (18 and younger).
* 47% of American men use dietary supplements.
* 57% of American women use dietary supplements.
The most commonly used dietary supplements are multivitamins and minerals (18.3%). A recent study conducted by the NCAAM, shows a list of why people use dietary supplements, the most common reasons are general health, arthritis, memory improvement, to prevent osteoporosis, for energy, recommended by physician, friend, family or through media, for immune health, to prevent colds/influenza, and as sleep aids.Health supplements most commonly purchased are:
* 40% vitamins
* 29% herbals & botanicals (ginkgo, echinacea, St. John’s Wort, ginseng, garlic